6 Comments

Occasionally I catch a glimpse of that pattern bouncing in my brain but then I quickly remember that it's not about the destination, the riches, the "having made it" someday.

It's really about the everyday momentum, little wins, little setbacks, sparks and grinding gears, exclamations of joy and tears of pain. The journey really is the destination.

Of course money needs to be there. The basics need to be covered. Rent, food, medical. Beyond that, it's all play and momentum.

Expand full comment
author

I totally agree. Tomorrow might be better than today. But it’s probably going to look a lot similar than today. So we might as well enjoy what’s happening now.

You know one thing I’ve been fascinated about is how one-dimensional our fantasizing is. You most likely only imagine one part of your life as better. And we completely discount little setbacks or random emotions we feel throughout the day.

Nowadays, I try to keep those images and goals as direction and still enjoy as much as possible whatever is happening to me.

Expand full comment

Ha, I like that song about "already bought the domain".

Expand full comment
author

It's a fun one! Quite relatable 😅

Expand full comment

This is fundamentally why I am a small-better. I'm not particularly obsessed with building the next big thing but just something sustainable and indie. And if you actually look at most successful busineses, they were a result of iteration on market demand, not truly some "big idea", which is mostly a media narrative.

But you see the idea that "entrepreneurship=billionaire or bust" _all the time_. Plenty of content that feeds that to people, and as much as people blame the content creators, I mostly blame the content consumers as the creators are simply giving people what they want. For a huge percentage of consumers, they aren't really consuming the content to build a business but to engage in the fantasy of building one.

I'm not against having a smash hit success and I do believe some of the value in small success is staying "in the game" for a potential big hit. But I am also a believer in staying grounded and nothing is more grounding than the cold, harsh feedback of the market - especially when you try to monetize!

Expand full comment
author

It is weird how much emphasis there is on finding an idea. The whole Starter Story business is based around finding the 1M idea. Probably because people don’t know where to start and that’s usually what people suggest in articles all over the internet.

It’s a balance to strike I’d argue. You need to do a minimum of imagining and fantasizing before acting on something. But for sure if people stay stuck there, it won’t amount to anything.

And I agree. I’ve learned to embrace market feedback because I’ve sometimes stayed too long in no-revenue land!

Expand full comment